Best Swedish Candy Brands Recommended by Nantasket Sweets

Best Swedish Candy Brands: Sweden's Most Popular Candy

New to Swedish candy? Start with our What Is Swedish Candy? Why It's Different From American Candy – Nantasket Sweets By Swedes guide.

At Nantasket Sweets By Swedes, we spend every day surrounded by Swedish candy. As a Swedish-founded company that imports authentic Swedish treats and creates our own handcrafted confections, we've helped thousands of customers discover the flavors that make Swedish candy unique.

Sweden is famous for producing some of the world's most beloved candy. From viral BUBS gummies and traditional licorice to iconic chocolates and Pick N Mix favorites, Swedish candy offers a unique experience that has captured the attention of candy lovers around the world.

Here are some of our favorite Swedish candy brands and the products we recommend trying first.

1. BUBS

BUBS Swedish Candy USA | Viral Swedish Candy & Gummies – Tagged "bubs"– Nantasket Sweets By Swedes

BUBS has become the most talked-about Swedish candy brand in recent years.

Want to learn more about Sweden's most viral candy brand? Read our complete

Known for its soft foam candy, sour skulls, vegan-friendly recipes, and unique flavors, BUBS exploded in popularity thanks to TikTok and social media. Today, BUBS is one of the most searched Swedish candy brands in the United States.

Popular BUBS favorites include:

  • Sour Dizzy Skulls

  • Banana Caramel

  • Sour Ovals

  • Raspberry Licorice

Learn more in our complete BUBS Swedish Candy Guide.

2. Malaco

Founded in Sweden in 1934, Malaco is one of Scandinavia's most iconic candy manufacturers.

The company is famous for creating fruity gummies, licorice, and classic Swedish candy that generations of Swedes grew up enjoying.

Many Pick N Mix candy selections throughout Sweden include Malaco products.

3. Cloetta

Cloetta is one of the largest confectionery companies in Scandinavia.

Known for producing a wide variety of chocolates, gummies, and traditional sweets, Cloetta has been a part of Swedish candy culture for more than 150 years.

The brand remains one of Sweden's most recognizable candy names.

4. Marabou

No list of Swedish candy brands would be complete without Marabou.

Marabou chocolate is considered by many to be Sweden's most famous chocolate brand. Its creamy texture and unique flavor have made it a favorite throughout Scandinavia.

Popular varieties include:

  • Milk Chocolate

  • Daim

  • Oreo

  • Hazelnut

5. Fazer

Although originally founded in Finland, Fazer is widely loved throughout Sweden and Scandinavia.

Known for premium chocolate and confectionery products, Fazer has become one of the most respected names in Nordic sweets.

6. Ahlgrens Bilar

Ahlgrens Bilar, or "Ahlgren's Cars," is one of Sweden's most iconic candies.

These marshmallow-like candy cars are often considered Sweden's best-selling car-shaped candy and remain a nostalgic favorite for many Swedes.

What Makes Swedish Candy Brands Different?

Swedish candy brands often focus on:

  • Softer textures

  • Balanced sweetness

  • Premium ingredients

  • Unique Scandinavian flavors

  • Pick N Mix traditions

  • Vegan-friendly options

Many American customers discover that Swedish candy offers a completely different experience from traditional American sweets.

Which Swedish Candy Brand Is Best?

The answer depends on your preferences.

If you love gummies and viral candy trends, BUBS is often the top choice.

If you're interested in classic Swedish candy, Malaco and Cloetta are excellent options.

Chocolate lovers often choose Marabou, while Scandinavian candy enthusiasts appreciate Fazer and Ahlgrens Bilar.

The best way to discover your favorite is to explore a variety of Swedish candy and build your own Pick N Mix candy bag.

Frequently Asked Questions

What is the most popular Swedish candy brand?

BUBS is currently one of the most popular Swedish candy brands thanks to its viral social media success and unique foam candy products.

What is Sweden's most famous chocolate brand?

Marabou is widely considered Sweden's most famous chocolate brand.

What Swedish candy should I try first?

Many first-time customers start with BUBS, Pick N Mix candy, sour gummies, and Marabou chocolate.

Why is Swedish candy so popular?

Swedish candy is known for its softer textures, balanced sweetness, unique flavors, and strong candy culture traditions.

Where can I buy authentic Swedish candy?

Authentic Swedish candy can be purchased from specialty Swedish candy retailers that import products directly from Sweden.

Continue Exploring Swedish Candy